Who Cares?

Here's something you don't care about, tyres.

Most people don’t normally think about tyres. How they protect and support our daily lives, taking us from one place to the other in the safest way. This commercial avoids cliche car moments yet at the same time tells a story of tyres in everyday life. The journey is real, with a voice over establishing from the outset that normal day to day people don’t really care about tyres.

  • BBDO
  • Twin Film
  • Daniel Boerjesson
  • Marc Stemmer