KFC ‘Can’t Resist’ is an atmospheric campaign that tells the stories of frustration, desire, resistance and finally letting go. Allowing a single take to play out we follow the journey from seduction to surrender. With no dialogue, the spots are about the character’s inner struggle and in the red glow of the ever-present Colonel, the witchy atmosphere is underscored by a rendition Nina Simone’s ‘I Put a Spell on You’.